About
RESUME. Hi! I’m Rachel - a creative director and social content strategist with 9+ years of experience building social-first brands across sports and culture. My background covers everything from leading large-scale campaigns to hands-on production - whether that’s directing a shoot, launching an original series, or developing a branded concept that actually sells and resonates on social.
Most recently, I build and lead Overtime’s women’s sports vertical, growing it from scratch to over 4 million followers - now the most-followed women’s sports account online. I’ve created original content that’s landed major partnerships, produced podcasts, and led branded campaigns with companies like Puma, NBA, and Ultra Music Festival. Whether I’m working with top athletes, creators, or up-and-coming talent, I’m focused on telling stories that break through.
Building and creating is my passion - brands, communities, and conversation. I thrive in fast-paced environments and bring a strong mix of creative instinct and strategic thinking to everything I do.
