WORK

Overtime WBB – Creative Director & Social Lead: Built and scaled Overtime’s women’s vertical from the ground up. Led voice, visual identity, and content strategy across TikTok, Instagram, and YouTube. Directed campaigns, live coverage, and managed a

Overtime WBB – Creative Director & Social Lead: Built and scaled Overtime’s women’s vertical from the ground up. Led voice, visual identity, and content strategy across TikTok, Instagram, and YouTube. Directed campaigns, live coverage, and managed a team of editors and creators- driving +450% follower growth in one year and becoming the most-followed women’s sports account on social media.

Barstool Sports – Podcast Producer & Community Builder: Produced Erika Nardini’s podcast, handling everything from guest booking to post-production and social strategy. Grew an exclusive community of 20,000+ women through live events, business initi

Barstool Sports – Podcast Producer & Community Builder: Produced Erika Nardini’s podcast, handling everything from guest booking to post-production and social strategy. Grew an exclusive community of 20,000+ women through live events, business initiatives, and curated social experiences - boosting fan engagement and increasing ad revenue across the board.

Super Bowl Week – Content Director & Talent Lead: Directed all original content at Super Bowl week and Radio Row. Served as host, producer, editor, and brand liaison—delivering 80+ original pieces of content and securing the renewal of all involved

Super Bowl Week – Content Director & Talent Lead: Directed all original content at Super Bowl week and Radio Row. Served as host, producer, editor, and brand liaison—delivering 80+ original pieces of content and securing the renewal of all involved partners.

Overtime Select – League Launch & Brand Development: Launched Overtime Select, a first-of-its-kind league for the next generation of women’s basketball stars. Led creative direction and strategy for the brand and helped athletes grow their personal

Overtime Select – League Launch & Brand Development: Launched Overtime Select, a first-of-its-kind league for the next generation of women’s basketball stars. Led creative direction and strategy for the brand and helped athletes grow their personal platforms. Drove social growth to 278K+ followers in year one, securing partner renewals for season two.

Barstool Sports – #1 Podcast Production & Growth: Produced Barstool’s #1 podcast, overseeing content clips, prep materials, and social rollouts. Worked closely with hosts, partners, and guests—growing the show’s following by 100K+ and renewing major

Barstool Sports – #1 Podcast Production & Growth: Produced Barstool’s #1 podcast, overseeing content clips, prep materials, and social rollouts. Worked closely with hosts, partners, and guests—growing the show’s following by 100K+ and renewing major sponsorships during my time on the team.

New York Jets x Overtime – NFL Collaboration: Conceptualized and led Overtime’s first-ever NFL game coverage. Produced original content with Overtime talent, interviewed players and fans, and collaborated with Jets social—resulting in 17 high-perfor

New York Jets x Overtime – NFL Collaboration: Conceptualized and led Overtime’s first-ever NFL game coverage. Produced original content with Overtime talent, interviewed players and fans, and collaborated with Jets social—resulting in 17 high-performing videos, a lasting relationship with the team, and broader NFL exposure.

Alex Morgan Retirement – Exclusive Coverage: Partnered with the NWSL to deliver exclusive coverage of Alex Morgan’s retirement. Captured original social-first content before any other outlet, driving the highest engagement from the event and establi

Alex Morgan Retirement – Exclusive Coverage: Partnered with the NWSL to deliver exclusive coverage of Alex Morgan’s retirement. Captured original social-first content before any other outlet, driving the highest engagement from the event and establishing long-term relationships with both the league and Alex herself.

Live Event Coverage – Cross-Sport Original Content: Led real-time coverage and original content creation at major events in both women’s and men’s sports. Captured behind-the-scenes access, conducted interviews, and built highly engaged communities

Live Event Coverage – Cross-Sport Original Content: Led real-time coverage and original content creation at major events in both women’s and men’s sports. Captured behind-the-scenes access, conducted interviews, and built highly engaged communities through timely and compelling social storytelling.